Ukrainian advertisers & employers to be punished for gender discrimination

28 December 2021 13:21
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Закон, принятый Верховной Радой, вводит ответственность за половую дискриминацию в рекламе.Фото: news.liga.net Закон, принятый Верховной Радой, вводит ответственность за половую дискриминацию в рекламе.Фото: news.liga.net

From 2022, gender discrimination in advertising is punishable in Ukraine.

 

From January 2022 advertisers in Ukraine will be held liable for gender discrimination.

According to the incoming Law No. 1750-IX, the text of which can be found on the website of the Parliament, the advertisement should not "contain statement and/or image regarding intellectual, physical, social or another advantage of one gender over another and/or regarding stereotypical roles of men and women, promoting humiliating and disdainful attitude". It is also prohibited to use people as sexual objects in advertising. Violation of the law may be punished with a fine of 10 minimum wages or 65,000 hryvnias.

As noted by ain.ua, job ads also fall under the advertising criteria. So there should be no restrictions on gender and age unless the job specifics do not explicitly state that. Thus, employers are also subject to restrictions. Such restrictions existed before, but now there is a liability for violating them.

As reported, the Ukrainian Parliament may pass a law restricting freedom of religion.

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